TL;DR: Wedding professionals should compare client-management tools across lead capture, questionnaires, proposals, contracts, invoicing, payments, communication, and event operations. Maroo combines wedding-focused financial operations with a rapidly expanding client workflow; HoneyBook, Dubsado, Bloom, That's The One, 17hats, Bonsai, and Sprout Studio each emphasize different combinations of automation, galleries, planning, scheduling, or general business management.
A lot of software vendors call their product a "CRM" and mean a contact database. For wedding professionals, client management is much deeper than that. Your client relationship with a couple spans 12–18 months, involves legal contracts, multiple payment transactions, and often coordination across a whole vendor team.
Effective client management software for a wedding pro needs to:
No single score captures every business model. The comparison below uses current public plan and product sources checked July 24, 2026 and separates subscription price, payment mechanics, workflow depth, and audience-specific tools.
Website: maroo.us
Starting price: Free for businesses invoicing under $5,000 per month
Maroo started as an invoicing and payments platform for wedding and event businesses and is rapidly adding capabilities across CRM, questionnaires, contracts, recurring billing, and contractor operations. Starter has no monthly subscription for businesses invoicing under $5,000 per month; Business is $50 per month, and Pro is custom.
The full Maroo workflow:
Maroo's focus is a connected wedding-business record across clients, documents, billing, payments, and contractor operations. Availability and limits vary by plan, so compare the exact workflow you use rather than assuming every capability is included in Starter.
Maroo pricing: Check the current plan table and processing terms.
Maroo lists client ACH rates of 1.5% on Starter, 1.25% on Business, and 1% on Pro, plus card rates of 3.5%, 3.4%, and 3.25%. B2B ACH payments are listed as free. Processing fees still apply when a fee is passed to the client, and businesses should confirm current platform rules and applicable law before enabling fee recovery.
How Maroo is evolving:
Maroo is releasing workflow improvements at a fast pace. Teams that place the greatest weight on dedicated appointment scheduling, gallery delivery, complex conditional automation, website building, or planning logistics can compare the specialized strengths of the other products below alongside Maroo's expanding connected workflow.
Best for:
Wedding and event businesses that prioritize invoicing, client payments, contracts, questionnaires, and contractor operations in one rapidly expanding platform.
Website: HoneyBook pricing
Starting price: $36 monthly or $29 per month billed annually
HoneyBook combines client and project records, files, invoicing, payments, scheduling, a client portal, and AI-assisted tools. Current AI features include lead-priority notifications, email drafts, meeting notes, and reminders, with plan-level differences.
HoneyBook covers the full client lifecycle: lead capture, proposals, contracts, invoices, payments, scheduler, and a client portal. Everything in one well-designed interface.
Best for:
Wedding professionals who value a polished client portal, scheduling, guided workflows, and AI assistance and are comfortable with HoneyBook's current subscription and transaction pricing.
Website: Dubsado pricing
Starting price: $35 monthly or $335 annually
Dubsado is built for businesses that want detailed control over forms, proposals, contracts, invoices, client portals, scheduling, and automated workflows. Its 21-day trial includes Premier features and does not require a credit card.
Dubsado Payments lists US card processing at 2.9% + $0.30 and ACH at 0.8% capped at $5. Eligible US and Canadian businesses can also use Dubsado's regulated surcharging feature; availability and rates depend on location and payment type.
Plan distinction:
Starter is $35 per month or $335 per year and includes unlimited projects and clients, invoicing and payment plans, form and email templates, and client portals. Premier is $55 per month or $525 per year and adds scheduling, automated workflows, public proposals, unlimited lead captures, Zapier, and bookkeeping integrations.
Best for:
Businesses that prioritize configurable forms and conditional workflow automation and are willing to invest in setup and ongoing workflow design.
Website: Bloom pricing
Starting price: Current first-year offers start at $7 per month
Bloom combines lead management, forms, contracts, invoicing, payment schedules, recurring invoices, scheduling, client portals, websites, workflows, and client galleries. Its current first-year offers list Starter at $7, Standard at $17, and Plus at $33 per month; confirm renewal pricing before choosing a plan.
Bloom covers lead management, invoicing, contracts, scheduling, client portal, and built-in client galleries — a genuine advantage over Maroo for photographers who deliver images. Bloom Standard and Plus plans have no platform fee beyond standard processor rates (Stripe/Square), which is competitive.
Plan distinction:
Starter supports three active projects and limited workflows, forms, and automations and lists a 1.5% Bloom platform fee on digital payments. Standard and Plus remove that Bloom platform fee and expand projects, workflows, storage, and team capabilities.
Best for:
Wedding photographers who want client galleries + CRM in one low-cost platform.
Website: thatstheone.com
Starting price: £45 per month with unlimited events and collaborators
That's The One is a professional wedding-planning platform with guest logistics, timelines, budgets, floorplans, leads, contracts and proposals, payment tracking, and client collaboration. It complements CRM and payment tools when the planning team needs deeper event operations.
Where Maroo manages your client relationship (billing, contracts, payments), TTO manages the event experience (timelines, guest lists, seating charts, vendor coordination). Couples work directly inside TTO — they can see their guest list, participate in seating arrangements, track the budget, give feedback on documents via video and voice comments, and get their wedding website.
What makes TTO unique:
Wedding planners can use Maroo for client financial operations and contractor workflows, That's The One for detailed planning and guest logistics, or evaluate the expanding overlap between the two products against their own process.
Best for:
Full-service wedding planners who manage the complete event experience, not just the billing relationship.
Website: 17hats pricing
Starting price: $60 per month
17hats currently lists $60 per month, $600 per year, or $800 for two years for its nearly all-inclusive business-management plan. It connects contacts, projects, quotes, contracts, invoices, questionnaires, online scheduling, workflows, payments, and bookkeeping-oriented tools.
The plan is designed for established small-business operations that want one connected system and a seven-day trial. Compare the longer-term annual and two-year rates with the monthly option rather than relying on temporary promotional pricing.
Plan and add-on fit:
Bank Connect is listed at $5 per month, and additional users and brands can add monthly cost. Its strengths include questionnaires, scheduling, recurring billing, and automation; contractor-tax operations can be evaluated as a separate workflow.
Best for:
Established wedding solopreneurs who want a mature, feature-complete platform and are familiar with its ecosystem.
Website: Bonsai pricing
Starting price: $15 per seat monthly or $9 per seat per month billed annually
Bonsai is a general business-management platform for freelancers, professional services firms, and agencies. Basic includes CRM, services, contracts, proposals, and forms, while higher tiers expand project, financial, reporting, and team capabilities.
Bonsai is particularly relevant for businesses that combine client management with time tracking, expense management, utilization, project delivery, and multi-currency billing. Wedding specialists should compare those general-business strengths with the event-specific workflows they need.
Best for:
Wedding vendors who also do non-event work (consulting, hourly services) and want one tool for their entire business rather than a wedding-specific platform.
Website: Sprout Studio pricing
Starting price: $24 monthly or $19 per month billed annually
Sprout Studio combines photography CRM, invoicing, client galleries, questionnaires, scheduling, and studio-management tools. Its integrated FlowPay option lists processing from 2.75% + $0.30 and supports features such as recurring-invoice autopay and bank-transfer payments.
Plan distinction:
Lite starts at $19 per month billed annually with limits on active shoots and storage. Basic, Pro, and Unlimited raise those limits and expand feature access; teams should compare the exact plan matrix rather than assume every workflow is included in Lite.
Best for:
Wedding photographers who want CRM + gallery delivery in one platform and can budget for the Unlimited tier.
If you're just starting out: Maroo Starter can be a practical entry point for businesses invoicing under $5,000 per month, while its plan-based limits make the Business and Pro comparison important as volume and workflow needs grow.
If you're an established photographer: Compare Maroo's financial and contractor workflows with Bloom or Sprout Studio when gallery delivery, photography scheduling, or studio operations are central.
If you're a full-service wedding planner: Compare Maroo's client financial workflow with That's The One's planning, guest, floorplan, timeline, and collaboration tools; some teams may use one platform while others pair complementary systems.
If configurable automation is the priority: Dubsado Premier and 17hats both emphasize connected automation; compare setup depth, scheduling, questionnaires, payment tools, and integrations.
If AI assistance is the priority: HoneyBook currently highlights AI-supported lead prioritization, email drafts, meeting notes, and reminders; compare the relevant membership tier with the rest of the workflow.
Related Reading:
Best CRM for Wedding Photographers [2026] — Photography-specific guide with gallery and workflow considerations.
Best CRM for Wedding Planners [2026] — A planner-focused comparison of business and event-operation tools.
What is the best free client management software for wedding vendors?
Maroo Starter has no monthly subscription for businesses invoicing under $5,000 per month. It includes core invoicing and payment capabilities, while contracts, contractor payouts, itemized invoicing, schedules, reporting, and other limits vary by plan. Compare the current plan table with your actual volume and workflow.
Is HoneyBook worth it for wedding vendors in 2026?
It can be, especially for teams that value its client portal, scheduling, guided files, financial tools, and AI assistance. Compare Starter, Essentials, and Premium features plus the payment mix you expect to process; do not judge the fit from the subscription price alone.
What client management software do wedding planners use?
Wedding planners use a mix of CRM, payment, and planning products. HoneyBook, Dubsado, Maroo, 17hats, and others cover business workflows in different ways, while That's The One and other planning systems add guest logistics, timelines, floorplans, budgets, and collaboration. The right stack depends on which workflows must live together.
Do I need a separate CRM and a separate planning tool as a wedding planner?
Sometimes. A planner whose priority is leads, documents, billing, and payments may prefer one business platform. A team managing complex guest logistics, seating, timelines, and collaboration may benefit from a dedicated planning platform or a complementary two-tool setup.
Can I pass credit card fees to clients with wedding CRM software?
Platform support, card-network rules, and applicable law vary. Maroo describes configurable fee passing, Dubsado offers surcharging for eligible businesses, and other platforms use different approaches. Processing fees still apply, so confirm the platform's current documentation and consult qualified guidance for the business's location before enabling a fee.
