TL;DR: Wedding planners have fundamentally different software needs than photographers or other vendors. You're not just managing a client pipeline — you're managing guest lists, seating charts, vendor relationships, timelines, and budgets across multiple concurrent events.
For many planners, the strongest setup is Maroo + TTO: Maroo provides a free CRM and connected client, document, payment, and contractor workflow on Starter below its invoicing limit, while TTO provides guest lists, RSVPs, seating, timelines, budgets, vendor management, and client collaboration. A single-platform option such as Aisle Planner can be a better fit for teams that value one login over a two-product stack.
When a photographer evaluates CRM software, they're thinking about lead capture, quote templates, contract signing, and invoice collection. That workflow is relatively linear and repeatable.
Wedding planners operate differently. A full-service planner managing 10–20 events simultaneously needs:
Most CRM platforms are built for the last item on that list. The planning-specific tools — guest management, seating, vendor CRM, timelines, budgets — are either missing entirely or shallower than what active planners actually need.
This guide compares eight CRM and planning platforms using first-party pricing and product information checked August 18, 2026. Prices and promotions can change, so verify the linked vendor page before purchasing.
Best for: Full-service and day-of planners who want a connected business system plus purpose-built planning tools
Starting subscription: TTO at $61/month, plus Maroo Starter at $0 for businesses invoicing under $5,000/month
Websites: Maroo CRM | TTO wedding-planner features
The Maroo + TTO workflow for wedding planners combines a connected business system with purpose-built planning tools. For planners who prefer a two-product stack, here’s the division of labor:
Maroo handles the business side: lead and contact management, quotes, invoices and payment schedules, reusable Questionnaires, and the connected client record are free on Starter below its invoicing threshold. It also supports contracts and addendums, linked or multiple invoices, signer tracking, reminders, and status-based contract actions, client card and ACH payments, contractor payments, W-9 records, and 1099-NEC filing. Contracts on Starter cost $5 per item; plan limits and tax-filing prices vary.
ThatsTheOne handles your planning work:
Aisle Planner is the strongest single-platform alternative in this group, but its current pricing scales from $49.99/month for sales tools to $69.99–$229.99 per month for plans that include the full project-management toolset. Planning Pod now positions itself primarily for venues and says most single-location venues pay $199–$319 per month. TTO remains $61/month for unlimited events and focuses on the planner-specific layer.
Maroo's CRM and core connected workflow are free on Starter for businesses invoicing under $5,000 per month. Business is an optional $50/month upgrade for higher limits and advanced features. When eligible card and ACH processing fees are passed to clients, Maroo Business costs the business $600 per year—the subscription fee. Passing a fee shifts it to the client; it does not eliminate the fee, and availability depends on the payment and applicable rules.
TTO’s unique features worth highlighting:
The guest accommodation service is genuinely unique in this category. TTO helps planners offer their clients’ guests discounted hotel rates and tracks accommodation choices across the guest list — something no other platform in this comparison does. This is the kind of feature that impresses clients and justifies a planning fee increase.
The collaborative workspace model — where couples can directly interact with the seating chart, submit RSVPs, and give feedback on documents — eliminates an enormous amount of back-and-forth email that consumes planner time. TTO’s data suggests planners save more than 50 hours per event on administrative overhead.
International planners will appreciate TTO’s support for 30+ countries, accommodation bookings in any currency, and guest pages translatable into any language.
For more detail on payment processing and business administration tools, see our guide to best wedding vendor payment software.
Best for: Wedding planners who prefer one platform and primarily need CRM, automation, and invoicing
Starting price: $29 per month billed yearly
Website: HoneyBook pricing
HoneyBook is the most polished single-platform option for planners who primarily need CRM and business management — not deep planning tools. If your planning workflow is relatively lean (you manage vendor contacts in your email, use Google Docs for timelines, and a spreadsheet for budgets), HoneyBook's all-in-one CRM covers the business side well.
The AI automations builder (Essentials and above at $49/month annual) is a genuine time-saver for planners with repeatable inquiry-to-booking workflows. HoneyBook can automatically respond to inquiries, send questionnaires, and follow up on unsigned contracts without manual intervention.
What HoneyBook lacks for planners: There's no guest management, no real seating chart tool, no dedicated vendor relationship management, and no collaborative planning workspace for couples. HoneyBook Floor Plan tools are basic compared to TTO's purpose-built seating system. Budget tracking is not available. For planners managing complex events, HoneyBook covers only the business management layer — you'd still need separate tools (spreadsheets, Google Docs, or planning-specific software) for actual event logistics.
Pricing context: Starter, Essentials, and Premium are $29 / $49 / $109 per month billed yearly. HoneyBook also shows $59 and $129 monthly pricing for Essentials and Premium. Payment fees start at 2.9% + $0.25 for cards and 1.5% for ACH. The automation and integration features many planners want require at least Essentials.
Best for: Planners who already have a CRM solution and need planning-specific tools
Starting price: $61/month
Website: thatstheone.com
If you already have a working CRM setup (through your venue, through an existing HoneyBook account you're not ready to abandon, or through some other system), ThatsTheOne can function as a standalone planning layer without requiring a full stack switch.
TTO’s planning depth is unmatched in the wedding industry. The platform is purpose-built for wedding planners, not adapted from a general project management tool or a photographer CRM. Every feature is designed around how planners actually work:
At $61/month for unlimited events and unlimited collaborators, TTO is well-priced compared with Aisle Planner, whose current displayed pricing ranges from $49.99/month for sales tools to $69.99–$229.99 per month for project plans.
What TTO doesn't handle: payment processing, invoicing, lead capture, proposals, or contractor payments. That's Maroo's territory, which is why the stack approach delivers more than either platform alone.
Best for: Established planning firms that prefer a single planning platform
Starting price: $49.99/month for Sales Essentials; project plans start at $69.99/month
Website: Aisle Planner pricing
Aisle Planner is the most established dedicated wedding planning platform and has a loyal following among full-service planners. The platform is built specifically for the wedding planning workflow — it covers lead management, scheduling, proposals, contracts, invoicing, payments, timelines, guest management, seating, budgets, and vendor management in one system.
The honest strengths: Aisle Planner's features are comprehensive for its target user. The timeline tool is well-regarded. The combination of CRM and planning tools in one platform avoids the multi-app complexity of the Maroo + TTO stack. Client portal access on Essentials plans is solid.
Pricing context: Current displayed monthly prices are $49.99 for Sales Essentials, $69.99 for up to 15 projects, $109.99 for 16–25, $164.99 for 26–50, and $229.99 for 51–100. The page advertises 10% annual savings and includes the full planning toolset beginning with the project plans. Teams should compare project limits and annual terms before purchasing.
Maroo + TTO starts at $61/month when Maroo Starter applies and $111/month with Maroo Business. Aisle Planner's advantage is a single-platform experience; Maroo + TTO adds Maroo's connected contractor-payment and tax workflow to TTO's planning depth.
Best for: Wedding planners with a highly systematized, repeatable client workflow
Starting price: Starter is $335 per year; Premier is $525 per year
Website: Dubsado pricing
Dubsado's workflow automation system is the deepest available for the client management side of a planning business. If your initial consultation → proposal → contract → payment sequence is highly systematized, Dubsado can automate nearly the entire communication chain.
For planners, Dubsado's fundamental gap is on the planning side — there are no guest management tools, no seating charts, no vendor relationship management, and no event timelines. You'd still need Google Docs, a spreadsheet, or a separate planning platform to run actual events. Dubsado handles the CRM and business administration; everything event-specific stays elsewhere.
Plan distinction: Starter covers the core client-management workflow. Premier adds scheduling, automated flows, public proposals, bookkeeping integration, and Zapier. The 21-day Premier trial is useful for evaluating the deeper automation before committing to setup.
Best for: Planners with existing planning tools who need proposals, invoicing, contracts, and payments
Starting price: Basic is free; Professional starts at $27/month with annual billing
Website: Rock Paper Coin pricing
Rock Paper Coin is one of the few wedding-industry-specific platforms with a genuinely free tier. The Basic plan includes unlimited invoices, Stripe payment processing, automated reminders, and quick payment links — useful for planners with a simple invoicing workflow.
Plan distinction: Basic is free but does not include proposals or contracts. Professional is $27/month with annual billing or $33 monthly and adds proposals, e-signature contracts, and team collaboration. Premium is $33/month with annual billing or $41 monthly and adds lead-management features.
Rock Paper Coin is notably not a full planning platform — no guest management, no timelines, no seating, no budgets. It's a proposals + contracts + invoicing tool with a strong wedding-industry focus. That makes it more of a complement to a planning tool than a standalone CRM.
Processing context: Rock Paper Coin lists a default vendor processing fee of 2.5%. Its Help Center says vendors can absorb, split, or request to pass fees to clients. Fee allocation changes who pays; planners should confirm eligibility and rules for their business and payment method.
Best for: Venue-connected operations and planners who need venue-grade event tools
Starting price: Most single-location venues pay $199–$319 per month; final pricing is provided through a demo
Website: Planning Pod
Planning Pod is venue-first, though planners without venues can also use it. It includes CRM, contracts, payments, timelines, vendors, floor plans, BEOs, and venue-operations tools in one system.
The product is designed for businesses running multiple concurrent events and emphasizes both sales workflow and event operations. Its venue depth is the differentiator compared with general client-management CRMs.
Pricing context: Planning Pod states that most single-location venues pay $199–$319/month, with final pricing provided through a demo. That makes it materially more expensive than a lightweight CRM, but the comparison is not like-for-like because Planning Pod includes venue-operations capabilities.
For hotels, restaurants, caterers, and venues, tools such as BEOs, floor plans, food-and-beverage operations, and multi-event coordination may justify the venue-focused product scope.
Best for: Planners who primarily need a low-cost CRM layer and can use separate planning tools
Starting price: $14/month; current yearly offer starts at $7/month for the first 12 months
Website: Bloom pricing
Bloom is primarily designed for creative businesses rather than planning-specific operations. Its CRM layer covers leads, projects, contracts, invoices, scheduling, and client workflows, so some planners may pair it with separate planning tools.
For planning-specific work (guest lists, seating, timelines, budgets), Bloom has nothing. The scheduling and automation features are photographer-centric. The gallery delivery feature is irrelevant for planners.
Bloom's current page lists monthly prices of $14, $34, and $66. Its current yearly offer lists $7, $17, and $33 per month for the first 12 months. Those lower values are a promotion rather than an evergreen annual price, so planners should confirm renewal terms.
The table below illustrates the feature gap between planner-focused and photographer-focused CRM tools:
Maroo + TTO covers every workflow row shown above by combining Maroo's business-management layer with TTO's planning layer. Aisle Planner remains the strongest single-platform alternative for teams that prefer one login.
Assume 20 weddings per year, average client billing of $4,000 per wedding ($80,000 total), paying 2–3 contractors per event.
Approximate calculations use published US rates and the approved TTO subscription price of $61 per month. The Maroo row assumes eligible processing fees are passed to clients, so the client pays those fees. HoneyBook's range assumes 20 equal payments and compares all ACH with all cards; actual payment mix, transaction count, promotions, eligibility, refunds, disputes, and exchange rates will change the result.
Q: Do I really need two separate apps, Maroo + TTO, or can I use one?
For many planners, Maroo + TTO provides a strong combination of business-management and planning tools. If one login matters more than the added depth of a two-product stack, Aisle Planner is the strongest single-platform alternative in this comparison; Planning Pod is particularly relevant for venue-connected operations.
Q: What is ThatsTheOne and why isn't it more well-known?
ThatsTheOne, or TTO, is a planning-specific platform with international support. Its $61/month subscription covers unlimited events and collaborators and includes guest management, seating, timelines, budgets, vendor tools, and client collaboration.
Q: Does Maroo have a planning-specific CRM for vendor relationships?
Maroo's CRM is built for the client and business-management side of a wedding company: leads and contacts, quotes, contracts, invoices, payment schedules, reusable Questionnaires, payments, and contractor operations. The CRM and core connected workflow are free on Starter below the invoicing threshold. Maroo does not replace TTO's planner-side vendor network, guest management, seating, timelines, or budget tools.
Q: Can I use HoneyBook as a planner?
Yes, for the business management layer, including CRM, invoicing, contracts, and automations. But you’ll need separate tools for guest management, seating, timelines, and budgets. HoneyBook doesn’t replace planning-specific software.
Q: What about free tools like Google Sheets for planning?
Many planners run their entire business on Google Sheets + Gmail for years. It works, but it doesn’t scale. The hours spent maintaining spreadsheets, manually following up on invoices, and cross-referencing RSVPs with seating charts compound quickly. Most planners find that dedicated tools pay for themselves in time savings within the first event.
