Lifehacks

Two photographers took different paths to full-time. Both survived a pandemic. The common thread: they knew their numbers before they jumped.

To help you navigate the waters of business finance, we've put together a comprehensive checklist to ensure you start off the year on the right foot.

A wedding photographer was manually writing 100+ emails per inquiry cycle. Here's what changed when she finally automated.

A 9-step breakdown of what it actually takes to go full-time as a wedding photographer, from backend setup to pricing to systems.

The planners who collaborate with photographers instead of battling for control get smoother wedding days and more referrals. Here is how they do it.

Private residence weddings mean building a venue from scratch. Here is why they demand premium pricing and how to show clients the true cost.

Saying yes to every client request costs you boundaries, quality, and time. How one planner learned that no made her weddings better.

Scaling to 50 weddings is not about working harder. It is about systems that handle the load so you stay present with each client.

Venue coordinators manage the venue. Planners manage the wedding. Here is where the gap shows up and how to sell the difference.

Wedding planners juggle 150+ tasks, late-night texts, and backyard logistics. Here is what the job actually looks like behind the scenes.

Without an audience, couples say things they would never say at a big wedding. That changes the photographer-client relationship in ways most vendors never experience.

Destination elopement photographers front flights, permits, and lodging months before the couple's final payment arrives. That timing mismatch quietly kills thriving businesses.

A third of one photographer's 350 leads last year were for 50 guests or fewer. The old model of wedding package vs. elopement package doesn't cover the middle anymore.

When a grizzly shows up 50 feet from the ceremony or altitude sickness kills the plan at 13,000 feet, a generic wedding contract won't save you. What adventure elopement photographers need in writing.

Adventure elopements run on a rotating cast of guides, pilots, and second shooters. Every one of them needs to get paid, tracked, and reported. Most photographers figure that out the hard way.

The elopement market exploded but the business infrastructure didn't. Here's what running a real elopement photography business looks like in 2026 from logistics, contracts to pricing and cash flow.

Starting a wedding planning business may be a lot of work, but with the proper planning and research, it can be a successful, fulfilling, and rewarding lifelong endeavor. Let's go over the four...

A realistic year-end checklist for creatives and wedding pros focused on money, systems, boundaries, and clarity to help you close the year strong and set up a calmer, more sustainable next one.

Wedding traditions aren’t disappearing—they’re evolving. Couples planning for 2026 are choosing intention over obligation and rethinking customs to create more meaningful celebrations.

Simplify tax tasks with Maroo—fill, store, and share your W-9 securely. Stay organized, save time, and ensure smoother client interactions.

Learn effective methods to safeguard your images from unauthorized use, including preventive measures, monitoring techniques, and enforcing your rights to keep your photos secure online.

During this webinar, Alex and Kate Turner discussed the valuing and pricing event services, emphasizing the importance of recognizing and communicating the unique value planners bring to the industry.

Maroo's holiday team-building guide: Ugly Sweater Contest, Online Secret Santa, Recipe Exchange, and Apple Reactions for a fun, festive season with your team

It's a common practice for parents to pay for some of the couple's wedding expenses. By doing that, businesses open themselves up to a potential legal risks which we are covering in this blog post

We reached out to a few wedding pros to get a sense as to how everyone is handling the soft hold. Read on for category-by-category tips and insights!

Wedding photographer and seasoned Tave CRM user, Jake Tenney of Sweetlife Photography set out to create a seamless automated way of integrating Maroo and his CRM. Here's how!

To price or not to price on the website—the eternal question.

The price of a wedding is going up, up, up.

Hiring an employee shouldn’t be taken lightly and there’s a lot to consider before you do it––but it’s a vital step to take for the growth and success of the company. Thinking about bringing someone o

With help from our friends at Allseated, we’ve gathered the top three tips to create seating charts for clients. By combining these simple steps with the use of event tech tools, you will free up...

The wedding industry is filled with opportunities. If you love weddings and want to be part of making couples’ day they will never forget, consider launching one of these wedding business ideas.

There is no denying that Spring 2022 is jam-packed for most wedding and event pros. Some creative partners would even say that the nex...

Let’s talk about mistakes. We all make them and running a business can oftentimes feel like a lifetime of learning lessons. We recently tapped into Magi Fisher, luxury wedding photographer and lice...

If you’re facing a surge of events this season (not to mention all those 2023 inquiries!), then you probably need all the help you can get! We connected with a few of the industry’s top pros across...

Looking to expand your business means figuring out whether you’re going to hire full-time or opt for independent contractors....

With any business, it’s important to have a plan. What is the inspiration for your business? What are your goals for operating your business?