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Business Blog

Real content for pros and small businesses in the wedding & event industry

Jet-Setting Nuptials: How to Monetize the Rise of Destination Weddings
A wedding getaway is just what every millennial couple seems to have on their wishlist this year.
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Industry News
3min read
Including Your Furry Friend in the Festivities: The Rising Trend of Pet Care Services at Weddings
Diving into how pets are becoming stars in weddings really shines a light on how important they've become in our lives. It's all about the happiness they bring and the things we need to consider
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Industry News
4min read
Epicurean Affairs: A Palatable Journey Through Catering Trends in Modern Weddings
Exploring the future of wedding catering reveals trends towards personalization, sustainability, and culinary creativity, blending tradition with modern tastes for unforgettable feasts.
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Embracing the Green Wave: Sustainable Practices in Weddings as Profitable Ventures for Vendors
The weddings and events industry is witnessing a significant shift towards eco-weddings, driven by a surge in environmental consciousness.
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Marketing
3 min read
Bridal Trends 2024: Insights from Samantha Ruiz
Sam Ruiz shared 2024 bridal trends, highlighting sustainability, personalization, and emerging styles. Expect bold corsets, green hues, and a blend of timeless and modern elements in bridal fashion.
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Industry News
3 min read
Are "non-wedding" weddings on the rise? Here is a roundup of the ins and outs of 2024
In Vogue's exploration of anticipated 2024 wedding trends, the spotlight is on the rise of the "non-wedding" wedding. Couples are opting personalized and unconventional approaches to their big day.
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Get Paid
2 min read
Best Invoicing Software for Freelancers 2024
Let's do a comparative analysis of some of the best invoicing software available in February 2024
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Industry News
4min read
The Rising Tide: Navigating Inflation in the Wedding and Events Industry
In the face of inflation, the wedding and events industry adapts with creativity and resilience, proving love and celebration can indeed thrive under economic pressures.
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Lifehacks
3 min read
Your Ultimate Wedding & Event Business Checklist for a Successful 2024
To help you navigate the waters of business finance, we've put together a comprehensive checklist to ensure you start off the year on the right foot.
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Lifehacks
1 min read
Festive Team-Building Ideas for Wedding & Event Pros!
Maroo's holiday team-building guide: Ugly Sweater Contest, Online Secret Santa, Recipe Exchange, and Apple Reactions for a fun, festive season with your team
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Payments News
2 min read
How Maroo Is Accelerating Payments for the Wedding and Events Industry
Maroo teamed up with Orum to make sure our community gets paid faster, bringing you the best real-time payments solution
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Lifehacks
2 min read
Legal Framework for Payments by parents
It's a common practice for parents to pay for some of the couple's wedding expenses. By doing that, businesses open themselves up to a potential legal risks which we are covering in this blog post
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Get Paid
3 min read
Wires vs ACH: A Friendly Guide to Money Transfers
Are you looking to transfer money between bank accounts but feeling a bit confused about the different options available? Don't worry; you're not alone!
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Payments News
3 min read
ACH: Understanding the Slow and Steady Pace of Payments
ACH is a popular electronic payment system used to process transactions between banks. However, these transactions can sometimes be a bit slow. Lets explore why this happens
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Marketing
4 min read
Working on a PR or Social Barter? 5 Things to Keep In Mind
We tapped several seasoned wedding pros and experts with first-hand experience working with influencers and celebrities to get their advice.
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Events
4 min read
Top 5 Takeaways from Engage!22 Dove Mountain Arizona
Just last week, Team Maroo headed to Arizona to attend Engage!22 Dove Mountain Summits. For us, it was an opportunity to spend time with over 300 wedding professionals–from planners to photographers,
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Get Paid
4 min read
Wedding & Event Pros: Don’t Make These 5 Common Contract Mistakes
It doesn’t matter how large or small your company is, how much you charge, or how long you’ve been in business: One thing all wedding and event pros should have in their business is an Iron-clad...
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Lifehacks
4 min read
Here’s How Wedding Pros Are Handling Soft Holds
We reached out to a few wedding pros to get a sense as to how everyone is handling the soft hold. Read on for category-by-category tips and insights!
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Get Paid
5 min read
Wedding Pros: Here’s How to Bill & Communicate Travel Costs in 2023
Whether you’re serving your local market or you’re jet-setting around the globe, all weddings and events involve some type of travel element. How to handle travel costs for your business?
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Lifehacks
4 min read
How to Add Pricing to Your Website
To price or not to price on the website—the eternal question.
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Lifehacks
5 min read
Top Takeaways for Integrating Your CRM with Maroo
Wedding photographer and seasoned Tave CRM user, Jake Tenney of Sweetlife Photography set out to create a seamless automated way of integrating Maroo and his CRM. Here's how!
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Industry News
4 min read
5 Things To Learn from Jose Villa for 2023
We had the opportunity to host world-renowned wedding photographer, Jose Villa, for our final Maroo webinar of the year.
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Marketing
3 min read
6 Tips To using TikTok + Reels for Wedding Pros
We know that the idea of creating Instagram reels and TikTok videos is likely an incredibly overwhelming one. But it really doesn’t have to be so stressful. (Take it from me, I have spent my career bu
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Events
6 min read
8 Wow-Worthy Ideas to Steal from Engage!22 The Ireland Experience
We picked out 9 jaw-dropping photos to illustrate the top trends from Engage!22 The Ireland Experience. Feel free to let them inspire you for your own events!
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Industry News
4 min read
The Percentage Pricing Model: 5 Things to Know From Brooke Keegan
This week we had the opportunity to sit with Harper’s BAZAAR top wedding planner, Brooke Keegan to talk about percentage pricing as a planner.
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Lifehacks
3 min read
How Wedding Pros are Handling Inflation and Rising Costs
The price of a wedding is going up, up, up.
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Lifehacks
4 min read
5 Signs It’s Time To Hire A New Employee For Your Wedding Business
Hiring an employee shouldn’t be taken lightly and there’s a lot to consider before you do it––but it’s a vital step to take for the growth and success of the company. Thinking about bringing someone o
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Industry News
5 min read
6 Secrets to Success from Rishi Patel of HMR Designs
This week, we had the opportunity to chat with Rishi Patel of HMR Designs on one of our monthly Maroo webinars.
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Industry News
3 min read
5 Learnings from Our Webinar With Rebecca Yale!
Earlier this week, we had the opportunity to sit down with BRIDES and Harper’s BAZAAR top-rated photographer Rebecca Yale. The topic at hand? The importance of photo and video curation in the...
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Lifehacks
3 min read
Creating Seating Charts For Clients? 3 Tips to Save You Time and Energy
With help from our friends at Allseated, we’ve gathered the top three tips to create seating charts for clients. By combining these simple steps with the use of event tech tools, you will free up...
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Industry News
3 min read
5 Game-Changing Tips From Lynden Lane Co.
Just this week, Barbi Walters from The Lynden Lane Co. joined us for one of our monthly Maroo webinars and lucky for us, she did not hold back! She gave us an open and honest look into how she and...
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Industry News
3 min read
5 Learnings from Multi-Million Dollar Wedding Business Owner Jordan Kahn
This past week we had the opportunity to host Jordan Kahn on a monthly Maroo webinar. Jordan and his business partner own and manage Jordan Kahn Music Company, a multi-million...
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Events
3 min read
Maroo Is Coming in Hot this Month! Catch Us At These August Events <3
As we near the end of summer, Maroo is hitting the road (both virtually and in-person!). If any of the below are on your calendar, please stop by and say hello! And no matter what you have going on...
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Industry News
3 min read
5 Pieces of Advice from Marcy Blum
This past week, we were lucky enough to have party planner Marcy Blum join us for one of our monthly members-only Maroo webinars! A pioneer in the weddings and events industry with over...
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Industry News
3 min read
6 Takeaways from Jose Villa For Wedding Businesses in 2022
Every month, I sit down with an inspiring wedding professional for a Maroo members-only webinar. In April, I had the pleasure of chatting with one of the top wedding photographers in the world...
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Lifehacks
3 min read
How to Start a Business in the Wedding Industry: 10 Wedding Business Ideas
The wedding industry is filled with opportunities. If you love weddings and want to be part of making couples’ day they will never forget, consider launching one of these wedding business ideas.
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Payments News
3 min read
Here Are the 2 States That Don’t Allow You to Pass Along Credit Card Fees
Credit card fees and whether you’re able to pass them along to your client in an invoice (aka “surcharging”) is an incredibly confusing topic for any small business.
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Lifehacks
3 min read
How to Start a Wedding Planning Business in 2022: A Step-by-Step Guide
Starting a wedding planning business may be a lot of work, but with the proper planning and research, it can be a successful, fulfilling, and rewarding lifelong endeavor. Let's go over the four...
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Pay
3 min read
It's Finally Here! Our B2B and Freelancer Payment Platform 🙌🏼
Now, not only can you get paid on Maroo — but you can now pay businesses or freelancers on it as well. Our B2B payment platform allows you to keep all of your payments in one spot and we’ll even...
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Marketing
3 min read
How to Market Your Wedding Photography Business in 2022
Marketing wedding photography services requires a creative balance of online and offline tactics.
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Lifehacks
3 min read
3 Ways to Avoid Burnout During Wedding Season
There is no denying that Spring 2022 is jam-packed for most wedding and event pros. Some creative partners would even say that the nex...
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Lifehacks
5 min read
Top 7 Legal Mistakes Creatives Can Make
Let’s talk about mistakes. We all make them and running a business can oftentimes feel like a lifetime of learning lessons. We recently tapped into Magi Fisher, luxury wedding photographer and lice...
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Payments News
3 min read
Don’t Include Your Routing and Account Numbers On Invoices–Here’s Why!
We’ve heard and seen many examples of wedding businesses including their business bank account information on the invoice because it’s a...
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Events
3 min read
Maroo x VOW for Girls Party in NYC Recap
On April 6th we celebrated the launch of our #LoveIsOurBusiness partnership with @vowforgirls to help end child marriage. Earlier this year, we released the first-ever wedding payments donation...
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Payments News
3 min read
Behind On Your Taxes? Here's What to Do NOW
Tax day is in less than a week (Monday, April 18th to be exact). If you’re behind on your tax prep, here’s what you need to do now to get on track and file before the April deadline.
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Events
2 min read
We Threw a Launch Party in Kansas City!
We threw a Maroo launch party in Kansas City last week at The Bardot event space! From a make-your-own bouquet bar created by The Cottage Rose to cocktails and light bites, we had SO much fun ...
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Lifehacks
3 min read
5 Techy Lifesavers Every Wedding Business Owner Needs to Know About
If you’re facing a surge of events this season (not to mention all those 2023 inquiries!), then you probably need all the help you can get! We connected with a few of the industry’s top pros across...
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Lifehacks
3 min read
Employees vs Independent Contractors: What’s the Difference and Who You Need to Hire?
Looking to expand your business means figuring out whether you’re going to hire full-time or opt for independent contractors....
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Industry News
3 min read
2022 Wedding Trends: What’s Actually Happening This Year? Read On
The year of the wedding boom is officially in full swing. We’re two months into 2022 and the weddings and event industry is absolutely busier than ever before.
Read post
Marketing
3 min read
Top 5 Social Media Tips for Wedding & Event Businesses
Social media. Two words can make even the most seasoned wedding pro feel out of their comfort zone. Recently, Persephone Maglaya, the CEO of The Media Socialites and the founder of Bridal Vogue...
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Industry News
2 min read
Announcing the First-Ever Wedding Payments Donation Feature in Partnership with VOW for Girls!
Big news from our team here at Maroo! As part of our #LoveIsOurBusiness pledge to help end child marriage, we just released the first-ever wedding payments add-on donation feature in partnership...
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Industry News
3 min read
Maroo Is Revolutionizing the Way Couples Pay for Their Weddings
We built a brand-new payment method designed specifically for the wedding industry
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Lifehacks
3 min read
How to Start a Wedding Venue Business: Creating an Event Venue Business Plan
With any business, it’s important to have a plan. What is the inspiration for your business? What are your goals for operating your business?
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Industry News
3 min read
Money Mantras and More With Tara Melvin
We caught up with Tara Melvin, a brilliant thought-leader and award-winning event planner. Tara was recently recognized as one of BizBash’s Top 500 Most Influential Event Professionals in 2020 and...
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