Maroo vs Táve (VSCO Workspace): Why Photographers Are Switching 2026

TL;DR: Maroo vs VSCO Workspace

VSCO Workspace, formerly Táve, is photography studio-management software with deep CRM, documents, scheduling, questionnaires, automation, payments, and client communication. For new full-access customers, it is now included in the annual VSCO One bundle.

Maroo offers a free CRM/core workflow within published limits and focuses on wedding and event client finances plus contractor administration. Its optional Business plan is $50 per month, or $600 per year.

Consider VSCO Workspace when photography-specific automation, booking, client galleries, and creative tools are central.

Consider Maroo when a free CRM entry point, client collections, contractor payouts, W-9/1099 administration, or broader event-business scope matters. This comparison uses official sources checked August 21, 2026.

From Táve to VSCO Workspace and VSCO One

Táve's team joined VSCO in 2025 and the product became VSCO Workspace. The current product remains a studio-management and CRM platform for photographers and creative professionals.

The important 2026 change is commercial: beginning June 23, new customers can no longer buy full VSCO Workspace as a standalone subscription. Existing Workspace members can retain or upgrade their existing subscriptions.

New customers seeking full Workspace access need VSCO One, an annual bundle combining business management with editing, galleries, a portfolio site, education, and other VSCO products.

  • Existing Workspace customers can continue their current subscription and renewal terms.
  • New full-access customers buy VSCO One at the current annual price.
  • Free, Plus, and Pro VSCO members receive simplified Workspace job tracking rather than the complete business layer.

Those are current published terms, not evidence that the product will be deprioritized. Buyers should evaluate today's bundle, migration path, feature fit, and renewal terms without speculating about future corporate decisions.

VSCO's public 2026 pages show continued Workspace investment, so the prior acquisition-risk framing is not a supported buying claim.

What is VSCO Workspace?

VSCO's current Workspace overview describes lead and client CRM, automated workflows, branded quotes/contracts/invoices, scheduling, income and expense tracking, and reporting.

VSCO One adds client galleries, editing, a portfolio site, moodboarding, capture tools, and education around that business-management layer.

The current U.S. plans page lists VSCO One at $41.67 per month equivalent, billed $499.99 annually, with a 30-day cancellation and refund window rather than a free trial.

What is Maroo?

Maroo's Starter CRM and associated core features are free for businesses invoicing under $5,000 per month within published limits. It connects quotes, contracts, invoices, payments, reminders, and client records.

Maroo's Business plan is $50 per month, or $600 per year, with higher limits and lower published client-processing rates. Processing, contracts, tax documents, and other per-use charges can still apply.

Feature comparison

Feature
Maroo
VSCO Workspace / One
New-customer subscription
Starter free; Business $50/month
VSCO One $499.99/year
CRM / leads
Free Starter CRM/core
Full Workspace with One; basic tracking on lower VSCO tiers
Quotes
Published
Published
Contracts / e-sign
Plan limits and per-use terms
Included with full Workspace
Invoicing
One-time, installments, recurring
Invoices and payment schedules
Online payments
Published plan rates
Connected Square or Stripe
Eligible fee pass
Supported when properly configured
Confirm gateway/account configuration
Client portal
Published
Published
Questionnaires
Reusable Questionnaires
Photography-specific questionnaires
Workflow automation
Core reminders plus integrations
Custom workflows and automations
Scheduling
Separate tool
Booking and calendar integrations
Text messaging
Not listed as native
Published in Workspace
Brands
Confirm plan/setup
4 with VSCO One
Users
Plan-specific
6 with VSCO One; more via support
Contractor payouts
B2B ACH within limits
Not shown as connected contractor workflow
W-9 / 1099 workflow
Published request and filing options
Not shown as connected workflow
QuickBooks Online
Published integration
Not listed on current VSCO One feature table
Client galleries
Separate tool
Unlimited galleries included with One
Creative tools
Separate tools
Editing, Sites, Canvas, Capture, presets
Audience
Wedding and event businesses
Photographers and creative studios

VSCO One pricing for new full-access customers

Offer
Monthly equivalent
Billing
Annual total
VSCO One
$41.67/month
Annual only for new full access
$499.99/year

VSCO One is annual-only for new full Workspace access. The membership guide says existing Workspace users from before June 23, 2026 can continue their current subscription or upgrade.

The bundle includes full Workspace, professional editing, client galleries, Sites, Canvas, Capture, education, six Workspace users, and four brands. Confirm taxes, country availability, renewal terms, and any additional-user arrangement.

Maroo pricing

  • Starter: Free under the published $5,000 monthly invoicing threshold and plan limits; client cards 3.5%, client ACH 1.5%
  • Business: $50/month or $600/year; client cards 3.4%, client ACH 1.25%; higher included limits
  • Pro: Custom pricing and terms; client cards 3.25%, client ACH 1.0%; largest published limits

Under Maroo's published payment terms, if a Business user passes every eligible processing fee and absorbs no other transaction fee, the business-side cost is only the $50 monthly subscription, or $600 per year; clients pay the shifted eligible fees. Passing shifts the fee and does not eliminate it.

Where VSCO Workspace can fit

VSCO Workspace and the surrounding VSCO One bundle offer meaningful photography-specific breadth.

Workflow automation: Workspace supports custom workflows, follow-ups, tasks, documents, and reminders around photography jobs.

Questionnaires: Workspace provides customizable client questionnaires tied to job records. Maroo also supports Questionnaires, but Workspace offers deeper photography-specific customization and workflow context.

Client communication: Workspace includes client text messaging and email integrations on the current VSCO One feature list.

Scheduling and booking: Workspace includes bookable event types, calendar integrations, and automation around leads and sessions.

Photography delivery and creation: VSCO One connects Workspace with unlimited client galleries, editing, a portfolio site, moodboarding, and other creative tools that Maroo does not provide.

Where Maroo can fit

Free CRM entry: Starter's CRM and associated core features have no subscription fee within the published threshold and limits, while full Workspace access for new buyers requires VSCO One.

Contractor administration: Maroo connects B2B ACH payouts within plan limits with individual and bulk W-9 requests and published 1099 preparation, e-filing, and mailing options.

Payment model: Maroo publishes client card and ACH rates by plan plus qualified fee passing. VSCO Workspace connects Square or Stripe; confirm gateway rates, ACH availability, fee allocation, and checkout behavior.

Event-industry scope: Maroo serves planners, photographers, videographers, florists, DJs, caterers, venues, and other wedding and event businesses rather than concentrating on the photography lifecycle.

Accounting and automation: Maroo publishes a QuickBooks Online integration plus Zapier, Make, and API options on applicable plans. Verify objects and direction of sync.

How to evaluate the 2026 bundle

VSCO One is more than a CRM subscription: the annual price also includes editing, galleries, a site, moodboarding, capture, presets, education, and other creative tools.

That breadth creates value only if the photographer will use enough of it. A team already committed to separate editing, gallery, and website tools should model overlap and migration cost.

Maroo's narrower product may fit the client-financial and contractor layer, but it should not be presented as a replacement for Workspace's photography automation, gallery delivery, or creative suite.

The Maroo + ThatsTheOne stack for wedding planners

Wedding planners can pair Maroo's free CRM/core and financial workflow with ThatsTheOne at $61/month for planning-side budgets, timelines, vendor management, guests, seating, and collaboration. That stack targets planning operations rather than VSCO Workspace's photography workflow; compare total cost and handoffs before adopting two systems.

Related reading:
Best CRM for wedding photographers
Maroo vs HoneyBook

Frequently asked questions

Is Táve still available? The product is now VSCO Workspace. Existing pre-June 23, 2026 Workspace customers can continue their current standalone subscription, while new customers need VSCO One for full access.

What does VSCO One cost? The current U.S. price is $499.99 billed annually, shown as $41.67 per month equivalent. It has a 30-day cancellation/refund window, not a free trial.

Does Maroo have Questionnaires? Yes. Maroo supports reusable Questionnaires that can be shared, tracked, and followed up with reminders. VSCO Workspace still offers deeper photography-specific customization and automation context.

Does Maroo support recurring billing? Yes. Maroo's invoicing includes installments and reminders plus published recurring invoices. Recurring invoices are distinct from installments and Autopay.

Can Maroo replace VSCO Workspace? It can replace or complement selected CRM, document, payment, and contractor workflows. It does not replace VSCO One's editing, gallery, site, creative, or photography-specific automation products. Test one real inquiry-to-delivery workflow before migrating.

Team Maroo
May 12, 2026
8 min read
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