Invoicing 101: Mastering the Art of Billing

For every small or medium-sized business, invoicing is a crucial part of its financial operations. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of invoicing can help you get paid on time and keep your cash flow healthy. In this post, we'll cover the basics of invoicing and share some best practices that make your invoicing process a breeze. Let's get started!

The ABCs of Invoicing 📝

Invoicing is the process of sending a bill to your customers for products or services you've provided. A well-crafted invoice includes essential details such as:

  • Your business name and contact information
  • Your customer's name and contact information
  • Invoice number and date
  • A detailed list of products or services provided
  • Prices, quantities, and totals
  • Payment terms and due date
  • Accepted payment methods

Remember, a clear and professional invoice not only helps you get paid but also reflects positively on your business.

‍

Best Practices for SMB Invoicing 🌟

To make invoicing smooth and efficient, consider the following best practices:

  • Be Prompt: Send invoices as soon as possible after delivering products or services to encourage timely payments.
  • Set Clear Payment Terms: State the due date, accepted payment methods, and any contractually agreed late fees or collection terms.
  • Choose Appropriate Payment Options: Select the methods that fit the invoice, such as ACH, card, or check, and make any processing costs clear before the client pays.
  • Follow Up: If a payment is overdue, send a friendly reminder to your customer. Communication is key to resolving payment delays.

‍

Meet Maroo: Invoicing Built for Wedding and Event Businesses 🦸

Maroo's invoicing tools for wedding and event businesses let you create Quick or Itemized invoices, choose the payment methods you want to accept, and share an invoice by email or copied link. The workflow keeps billing clear for the client while giving your business one place to track what is due and what has been paid.

Review every installment date before sharing the invoice; a reusable template, a payment schedule and recurring invoice generation serve different purposes.

In Maroo, mark one enabled payment method as Preferred to highlight it for clients while keeping other available methods open. The tag appears when that method is available for the invoice. For a Maroo invoice with more than one scheduled payment, Autopay applies to the payment schedule rather than an individual installment. Automatic collection is separate from recurring invoices, which generate new invoices on a repeating schedule. Watch the scheduled Autopay tutorial. When you remember a total but not an invoice number, search Maroo invoices by amount to find matching records.

For a detailed job, an Itemized invoice can separate services, quantities, discounts, taxes, travel, and personnel charges. You can also add a CC email, notes, and attachments so the couple, planner, parent, or another stakeholder has the context they need. Follow Maroo's current invoice setup guide for the latest steps.

For projects that span several months, a custom payment schedule can name and date the deposit, retainer, and balance milestones on the same Itemized invoice. Align those milestones with your contract, delivery schedule, and expected expenses so both sides understand when each payment is due. Each due date can follow the invoice date, land on the event date, use a smart date set before or after the event, or be a custom date.

Happy invoicing 🎉

‍

Alex Nikityuk
May 3, 2023
•
3 min read
Latest posts

Business blog

Interviews, tips, guides, industry best practices, and news.
Lifehacks
8 min read
The Systems Audit Every Wedding Business Should Run Before Busy Season
Nobody starts a wedding business organized. Here's the five-part systems audit vendors run every year, and the one fix to make first.
Read post
Lifehacks
12 min read
Best CRM for Wedding & Event Planners in 2026 (Tested & Compared)
The 7 best CRMs for wedding and event planners in 2026, tested and compared. See which tools handle payments, contracts, and subcontractors best.
Read post
Lifehacks
11 min read
HoneyBook Alternatives for Event Planners (2026): 7 Lower-Fee Options
The 7 best HoneyBook alternatives for event planners in 2026. Compare fees, pricing, and features — including tools with zero processing fees.
Read post