Samantha Roberts brings a decade of digital marketing, content, and partnerships experience to the weddings and events industry. As Head of Business development for Maroo, she works closely with industry partners, developing affiliate and content programs and building strategic partnerships. Previously, Samantha ran her own marketing agency–working closely with businesses in the weddings & events industry who serve high-net worth clients. Samantha got her start at The Knot, where she built their Instagram account to over 1M followers and was recognized in 2015 by Digiday as Best Brand on Instagram.
Samantha is New York based. A former NCAA golf champion, she spends weekends golfing and showing up all the ladies and the guys.