5 Fatal Mistakes in Social Media and How to Avoid Them: Insights from Persephone Maglaya

In an exclusive webinar, Persephone Maglaya,  Founder & CEO of The Media Socialites, discussed the common pitfalls in the world of social media and gave some tips on how to avoid them. For businesses looking to leverage social media effectively, particularly in the wedding and events sector, Persephone's insights are gold. Let's take another look at the five social media blunders that can hamper your online presence and the expert advice on how to overcome them.

Mistake #1: Not Identifying Your Target Audience

One of the cardinal sins in social media marketing is broadcasting to the void without knowing who you're trying to reach. Persephone emphasizes the importance of audience analysis, urging businesses to delve deep into understanding their ideal customer's interests, demographics, and online behaviors to tailor their messaging and content accordingly.

Mistake #2: Sole Reliance on Instagram

While Instagram's visual appeal is undeniable, putting all your eggs in one basket could limit your reach. Diversifying your social media platforms means you can connect with audiences on TikTok, LinkedIn, Facebook, and others, each offering unique advantages and engaging different segments of your target market.

Mistake #3: Misinterpreting a Dip in Leads

If your leads are waning, it's not time to panic—it's time to strategize. Instead of jumping to conclusions, carry out a thorough analysis to understand the root cause. Perhaps it's the content, platform algorithm changes, or shifts in consumer behavior. Adjust your tactics based on these insights for a turnaround, advises Persephone.

Mistake #4: Ignoring Platform-Specific Strategies

Each social media platform operates on different principles and caters to varying content preferences. Neglecting these specifics can render your strategy ineffective. For example, what works on Instagram may not resonate on TikTok. Persephone stresses the need for a tailored approach for each platform to maximize engagement and reach.

Mistake #5: Not Using Google Analytics

Lastly, not utilizing Google Analytics is likened to flying blind in your marketing endeavors. This powerful tool acts as a roadmap, providing insights into user behavior, traffic sources, and content performance, amongst other metrics. Leveraging this data can vastly improve decision-making and campaign optimization.


Social media can be a minefield or a gold mine, and the difference lies in how you navigate it. By following Persephone's expert advice, businesses can build a strong online presence that not only steers clear of these critical mistakes but also flourishes in the ever-changing digital world. For more insights, watch the video recap of the webinar here.

Alex Nikityuk
Feb 22, 2024
3 min read
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