How to Market Your Wedding Photography Business in 2022

Marketing wedding photography services requires a creative balance of online and offline tactics.

Photo: Erstudiostok

Anja Winikka
May 23, 2022

So you want to start a wedding photography business. That's great news! There's nothing quite like capturing couples on one of the happiest days of their life, knowing they'll look at photographs for years and years as treasured memories. Maybe you've already got a few weddings under your belt, or maybe you're entirely new to photographing weddings—either way, you've probably already figured out that you're going to have to find ways to promote your wedding photography business.

And we're going to help you learn how to do just that.

A wedding photography website should be your first priority

Of course, you need a website. In today's world, your website is likely the first thing potential clients will see when they search for a wedding photographer in their area—which means it needs to make a good impression.

Your website doesn't have to be super fancy or complicated; the important thing is that it's clean, easy to navigate, and includes your best work. Here are the main things to consider:

  • Your bio page: Potential couples will be working closely with you on their wedding day, so they want to know who they're hiring! Make sure to include a page with your name, some of your background, and maybe even a little bit about your personal life (so they can get to know you better). A personal touch goes a long way.
  • Your contact form: Make it as easy as possible for potential clients to get in touch with you.
  • A portfolio: Needless to say, a gallery of your work is essential. Arrange your photos in a way that's easy to navigate and looks cohesive, but keeping your best work front and center! 
  • Client testimonials: If you've already shot a few weddings, include testimonials from your previous clients. A great experience and testimonial will go a long way! 
  • A blog: This is not necessarily essential, but including a blog on your site can be a great way to attract new clients. Write articles with tips for couples planning their wedding, or do a series on how you approach wedding photography—anything that would be useful for someone in the process of planning their wedding day. A blog is also helpful for search engine optimization (SEO), which will help your site rank higher on search engines like Google.

Social media can highlight your best work and help people discover you

Instagram, as the most visual social media platform, should be a top priority for marketing your wedding photography business. Post your best work and use location tags to make sure people in your area can find you.

Using relevant hashtags is of utmost importance! Many engaged couples scroll through Instagram looking for inspiration, and if you use a popular search tag, your work could be discovered by someone new. Be sure to actively engage with other accounts in your industry and potential clients; you never know who might see your profile and reach out to you.

Facebook is another great social media platform for promoting your business. You can create a professional page for your wedding photography business (separate from your personal Facebook account), which allows you to post content, run ads, and connect with potential clients.

Word-of-mouth marketing

Even in the digital age, good old-fashioned word-of-mouth marketing is still one of the most effective ways to promote your business. When you do a great job for a client, make sure to ask them to leave you a review on Google or Yelp. And if they're really happy with your work, they might even refer you to their friends or family---which is the best possible outcome. 

Network with other industry professionals

Get to know other wedding vendors (like venue managers, planners, caterers, florists, etc.) when you work with them. They often have connections with potential clients and can refer you if they're looking for a photographer. Plus, it's just good business practice to network with other people in your industry! You can attend local meetups or join online forums to get started.

And if you're new to the arena and starting out with no network contacts? Don't be afraid to reach out and introduce yourself. Many wedding professionals are happy to make acquaintances in the wedding industry because their business thrives on contacts and referrals as well.

Get featured on wedding blogs and websites

One great way to get your name out there is to get featured on popular online websites and blogs. Many of these sites feature real weddings, and if you're lucky enough to have one of your weddings featured, it's essentially free advertising! To increase your chances of being featured, make sure you're taking high-quality photos that make a strong impression. And get to know the editors and writers of these sites—they're more likely to feature you if they know who you are.

Paid advertising

Last but not least, if you have some money for it, you can use paid advertising to market your wedding photography business. Google, Facebook and Instagram Ads are popular options that can help you reach your target audience.

When creating your ads, make sure you have a clear objective in mind (like getting people to your website) and that your ideal customer is well-defined. You don't want to waste money on ads that no one will see or that aren't relevant to your business.

There are a lot of considerations to marketing your wedding photography business, but if you follow these tips, you'll be well on your way to success! The best approach always involves a blend of both digital strategies and old-fashioned networking—with a good dose of creativity. So don't be afraid to get out there and promote!

15 years marketing to the wedding industry, formerly at The Knot

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